Will the Doctors Answering Service Model Work for You?

Posted April 4, 2013 in doctors answering service, medical answering services by admin

We have all experienced it at one time or another. You go to call your doctor, but you don’t get the main office, you get the doctors answering service. If your doctor invested in a quality answering service, you most likely had a positive experience with a friendly professional who took a message for you and communicated some expectations on what the next step or steps may be in regards to your question or issue.

When it comes to one’s health, especially if dealing with a serious health issue, the last thing you want to hear when calling your doctor is a voice-mail prompt. A large majority of medical practitioners utilize an answering service specifically for that reason. Their patients are their customers, and, although they cannot realistically answer every single phone call, they need to make sure their customers can get through to a live and helpful person every time.

What is Your Business Model?

Personalized service is critical in the healthcare industry. Most physicians deal with a large number of patients, and they need to provide each one with the best possible care. However, there are several other business models where personalized services are critical, or are becoming more critical to building and maintaining key business relationships. If your business model is geared towards quality customer service, voice-mail could be a potential source of frustration for your callers. With modern communications tools, people now expect to get answers much quicker than in the recent past. They will use digital methods to find you, and research you, and by the time they pick up the phone to call, the last thing they want is to reach your voice-mail.

Re-evaluating for Success

Communications methods and preferences have greatly expanded and diversified over the last few years, and it is easy to get caught up in the hype of cool new products and features. But keep in mind, your main focus, first and foremost, needs to be on understanding how your clients and prospects want to interact with you – and then providing those channels in the best and most efficient methods possible. You may find a variation of the doctors answering service model to be an integral part to enhancing your own organization’s communication strategy.

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